Coca-Cola is the global leader in the soft drink industry, maintaining a strong international presence and expanding its operations globally since the early 1900s. As lead designer, I was tasked with unifying Coca-Cola's worldwide web experience by overhauling their design system.

My role involved overseeing both UI and UX streams, ensuring the system met all brand needs while maintaining consistency and allowing each brand to retain its unique identity. This comprehensive approach aimed to create a cohesive digital presence across Coca-Cola's diverse global portfolio, enhancing both visual appeal and user experience.

Coca-Cola

Fanta

Sprite

Schweppes

Powerade

Fuzetea

Smartwater

Minute Maid

Coke's OneXP

Wunderman Thompson, a global marketing communications agency now part of VML, serves Fortune 500 companies worldwide. As an in-house Senior Designer, I spearheaded the complete redesign of the agency's internal design library, implementing a scalable system with design tokens and patterns.

Greene King

British American Tobacco

AkzoNobel

White Label DS

A prominent British brewery and pub chain founded in 1799, Greene King has grown to become the UK's largest managed pub company with 3,116 sites. My role centered on maintaining visual consistency across their diverse brand portfolio, including Belhaven, Everly, and Seared. By creating cohesive yet distinct identities for each brand, I helped enhance the customer experience and reinforce the company's market leadership in the competitive pub and brewery sector.

Belhaven

Everly

The White Horses

Seared

Farmhouse Kitchen

GK DXP

Emaar Properties is one of the largest real estate developers in the UAE, managing over US$16.8 billion in valuation as of August 2023. Founded in 1997, it is known for iconic projects including Burj Khalifa and The Dubai Mall, and has expanded its operations internationally across Africa, Asia, North America, and the Middle East. 

 I conceived a new pitch for The Dubai Mall's digital experience, focusing on interaction design and augmented reality (AR) capabilities. This project aimed to enhance visitor engagement and modernize the shopping experience in one of the world's largest retail destinations, aligning with Emaar's reputation for cutting-edge developments.

The Dubai Mall

British American Tobacco (BAT) manages a diverse portfolio, including iconic brands like Dunhill, Kent, Lucky Strike, and Pall Mall. Headquartered in London, BAT has expanded into alternative smoking products with brands such as Velo, Vuse, and Glo, addressing the growing market for reduced-risk nicotine options. 

 My role at BAT involved maintaining three distinct design systems, one for each of the alternative smoking brands. I ensured these systems met all product requirements while upholding high quality standards. This comprehensive approach helped to maintain brand consistency and visual excellence across BAT's traditional and innovative product lines.

Velo

Vuse

Z1, a Y Combinator-backed digital banking app, empowers teenagers and young adults to achieve financial independence. During my time there, I led the implementation of a comprehensive design system, ensuring consistency and quality across the app. I collaborated closely with development squads, guiding token implementation and design decisions to maintain high performance and visual excellence. 

 My role extended to spearheading Z1's rebranding efforts. Working with the marketing team and external agencies, I developed visual concepts and strategies that aligned with the product's needs, shaping the company's new identity.

With a legacy spanning over 19 years, Try has established itself as one of Brazil's premier design agencies, boasting clients like HBO, Avon, Decathlon, and Facebook (now Meta). I was tasked with creating an online experience that authentically captured and communicated Try's core values and distinctive visual approach.

Julius Baer, a leading Swiss private banking group managing over CHF 427 billion in assets, expanded its presence in Brazil by acquiring a majority stake in Reliance Group. Operating as Julius Baer Family Office Brazil since 2019, it has become the country's largest independent wealth manager.  

 I was was tasked with reimagining their entire client experience, optimizing it for complex datasets of information in both mobile and desktop viewports.

Julius Bär Family Office

Iguatemi Fortaleza is the largest shopping mall in its region. Opened in April 1982, it has since followed the mall sector’s evolution and expanded its operations to better serve Fortaleza’s residents. It continues to be a benchmark for quality and comfort for its consumers. 

 With a new brand position, we had the opportunity to help build a new proposal for the local public, combining physical and digital into one experience, providing an efficient and fast service in the region. We created a platform with content, shopping, and services that assists the various consumers that have always been part of the mall's day-to-day activities.

Iguatemi

Superdigital was created in 2012 as ContaSuper, a prepaid card focused on high turnover bill payroll. In 2017 it was acquired by Santander Group, an international financial institution founded in Spain and the third largest private bank in Brazil. Since then, it has expanded to cover many banking services as a digital account all across Latin America, with over 1.9 million open accounts and 70 million transactions made worldwide.

 I worked with a multidisciplinary team to establish a new banking platform for Superdigital, conducting research, testing, and prototyping. I also maintained the platform's brand and design system for a group of +20 designers and developers, working closely with each team for updates, documentation, and implementation.

Superdigital

Before, there was Ava is a story-rich indie adventure game about friendship, self-discovery, and a disturbing truth. Investigate a mystery as you explore an eerie farm, meet peculiar people, and delve into why Kiska is behaving unlike herself.