Emaar Properties is one of the largest real estate developers in the UAE, managing over US$16.8 billion in valuation as of August 2023. Founded in 1997, it is known for iconic projects including Burj Khalifa and The Dubai Mall, and has expanded its operations internationally across Africa, Asia, North America, and the Middle East. 

 I conceived a new pitch for The Dubai Mall's digital experience, focusing on interaction design and augmented reality (AR) capabilities. This project aimed to enhance visitor engagement and modernize the shopping experience in one of the world's largest retail destinations, aligning with Emaar's reputation for cutting-edge developments.

The Dubai Mall

British American Tobacco (BAT) manages a diverse portfolio, including iconic brands like Dunhill, Kent, Lucky Strike, and Pall Mall. Headquartered in London, BAT has expanded into alternative smoking products with brands such as Velo, Vuse, and Glo, addressing the growing market for reduced-risk nicotine options. 

 My role at BAT involved maintaining three distinct design systems, one for each of the alternative smoking brands. I ensured these systems met all product requirements while upholding high quality standards. This comprehensive approach helped to maintain brand consistency and visual excellence across BAT's traditional and innovative product lines.