2024
Coke's OneXP
My role
Lead Designer
Made with
Figma
Highlights
Design System
Branding
Coca-Cola is the global leader in the soft drink industry, maintaining a strong international presence and expanding its operations globally since the early 1900s. As lead designer, I was tasked with unifying Coca-Cola's worldwide web experience by overhauling their design system.
My role involved overseeing both UI and UX streams, ensuring the system met all brand needs while maintaining consistency and allowing each brand to retain its unique identity. This comprehensive approach aimed to create a cohesive digital presence across Coca-Cola's diverse global portfolio, enhancing both visual appeal and user experience.
Foundation: Building a Flexible Design System.
As part of a global initiative to enhance consistency and governance, The Coca-Cola Company sought to centralize its worldwide brands under a unified CMS. This system aimed to meet the diverse needs of different countries while maintaining a cohesive structure.
We started by evaluating Coca-Cola's existing design system and then developed a new framework tailored to accommodate its localized brands. This process included a thorough review of design components, the implementation of color and text tokens, and the creation of standardized structural guidelines. The objective was to build a flexible yet unified foundation capable of supporting the varied demands of Coca-Cola’s global brand portfolio.
Customization: Balancing Individuality with Consistency.
We integrated each brand into the new design system, carefully exploring their unique visual identities and elements. While the design system maintained overall structural consistency, we implemented flexibility in key areas such as colors, fonts, and spacing. This approach allowed each brand to express its individual character within a cohesive framework, ensuring a balance between brand distinctiveness and global consistency.
Innovation: Expanding Digital Experiences.
Pushing the boundaries of Coca-Cola's digital presence was our focus at this moment, exploring innovative elements to enhance user engagement, including gamification features, interactive components, and integration with physical events. This forward-looking approach aims to create more immersive and engaging digital experiences that align with Coca-Cola's position as a leader in both the beverage industry and brand marketing.
