Iguatemi Fortaleza is the largest shopping mall in its region. Opened in April 1982, it has since followed the mall sector’s evolution and expanded its operations to better serve Fortaleza’s residents. It continues to be a benchmark for quality and comfort for its consumers. 

 With a new brand position, we had the opportunity to help build a new proposal for the local public, combining physical and digital into one experience, providing an efficient and fast service in the region. We created a platform with content, shopping, and services that assists the various consumers that have always been part of the mall's day-to-day activities.

Iguatemi

Superdigital was created in 2012 as ContaSuper, a prepaid card focused on high turnover bill payroll. In 2017 it was acquired by Santander Group, an international financial institution founded in Spain and the third largest private bank in Brazil. Since then, it has expanded to cover many banking services as a digital account all across Latin America, with over 1.9 million open accounts and 70 million transactions made worldwide.

 I worked with a multidisciplinary team to establish a new banking platform for Superdigital, conducting research, testing, and prototyping. I also maintained the platform's brand and design system for a group of +20 designers and developers, working closely with each team for updates, documentation, and implementation.