Z1, a Y Combinator-backed digital banking app, empowers teenagers and young adults to achieve financial independence. During my time there, I led the implementation of a comprehensive design system, ensuring consistency and quality across the app. I collaborated closely with development squads, guiding token implementation and design decisions to maintain high performance and visual excellence. 

 My role extended to spearheading Z1's rebranding efforts. Working with the marketing team and external agencies, I developed visual concepts and strategies that aligned with the product's needs, shaping the company's new identity.

With a legacy spanning over 19 years, Try has established itself as one of Brazil's premier design agencies, boasting clients like HBO, Avon, Decathlon, and Facebook (now Meta). I was tasked with creating an online experience that authentically captured and communicated Try's core values and distinctive visual approach.