British American Tobacco (BAT) manages a diverse portfolio, including iconic brands like Dunhill, Kent, Lucky Strike, and Pall Mall. Headquartered in London, BAT has expanded into alternative smoking products with brands such as Velo, Vuse, and Glo, addressing the growing market for reduced-risk nicotine options. 

 My role at BAT involved maintaining three distinct design systems, one for each of the alternative smoking brands. I ensured these systems met all product requirements while upholding high quality standards. This comprehensive approach helped to maintain brand consistency and visual excellence across BAT's traditional and innovative product lines.

Velo

Vuse

British American Tobacco

Z1, a Y Combinator-backed digital banking app, empowers teenagers and young adults to achieve financial independence. During my time there, I led the implementation of a comprehensive design system, ensuring consistency and quality across the app. I collaborated closely with development squads, guiding token implementation and design decisions to maintain high performance and visual excellence. 

 My role extended to spearheading Z1's rebranding efforts. Working with the marketing team and external agencies, I developed visual concepts and strategies that aligned with the product's needs, shaping the company's new identity.